Activision not planning Skylanders movie or TV show
Publisher says the "the game is the entertainment," so there is no need right now for further media extensions of the brand.
Activision has no plans to spin its billion-dollar Skylanders series into a movie or television show.
Speaking with MCV, Activision Publishing VP of consumer marketing John Coyne said "the game is the entertainment," making further media extensions unnecessary at the moment.
"In terms of a TV show or a movie, no there are not any plans," Coyne said. "We believe the game is the entertainment. You talk to kids who are real fans of the franchise, and they will be able to tell you Gill Grunt's powers, backstory, what his friends are and generally what's going on in the world of Skylanders. The same sort of things that they are able to articulate around a TV show or a movie."
More than 100 million Skylanders toys have been sold to date, generating more than a billion dollars of revenue for Activision Publishing. The next game in the series--Skylanders Swap Force--is due out later this year with all new toys.
The Skylanders series will see competition in the toys-to-life market in August, when Disney Infinity arrives. Activision Publishing is unfazed by the move, however, saying its Skylanders series will remain the top-seller.
Call of Duty: Game Pass' Savior? | Spot On EA Sports College Football 25 | Official Gameplay Features Deep Dive Trailer Wuthering Waves - Overleveled Boss Challenge HUNTER×HUNTER NEN×IMPACT - Netero Official Character Gameplay Trailer (Japanese) Killing Floor 3 - Clot Enemy Reveal Trailer HUNTER×HUNTER NEN×IMPACT - Leorio Official Character Gameplay Trailer (Japanese) HUNTER×HUNTER NEN×IMPACT - Kurapika Official Character Gameplay Trailer (Japanese) Silent Hill 2 Remake Extended Gameplay Showcase | Silent Hill Transmission May 2024 PlayStation State Of Play Full Showcase | May 2024 Astro Bot Gameplay Trailer | PlayStation State of Play May 2024 Monster Hunter Wilds Gameplay Trailer | PlayStation State of Play May 2024 Silent Hill 2 Remake Gameplay Trailer | PlayStation State of Play May 2024
Please enter your date of birth to view this video
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
Got a news tip or want to contact us directly? Email news@gamespot.com
Join the conversation