Buy toothpaste, get SimCity DLC

Electronic Arts has announced (via PC Gamer) a new SimCity promotion that offers free downloadable content to toothpaste purchasers.

Gamers in the United States who buy specially marked Crest or Oral-B dental hygiene products will receive their choice of the SimCity Attractions Set, in-game cash for Facebook game The Sims Social, or a $5-off Origin coupon.

As announced yesterday, The Sims Social will close in June.

More information about the promotion is available on a special landing page and through the EA support site.

The SimCity Attractions Set includes five attractions: Giant Garden Gnome, Dolly the Dinosaur, Llary the Llama, MaxisMan Statue, and the World's Largest Ball of Twine. Each adds overall happiness to a player's city and also serves as a tourist destination.

This is not the first sponsored promotion for SimCity. Last month, EA partnered with Nissan for an in-game Nissan Leaf charging station and branded vehicles that filled players' cities.