Twitch streamer is a person that streams the games he plays so other people can watch and join. U can these days also do other things like visit places and talk to people about your journeys or discussions about politics or other stuff.
It's big business for a lot of people, it's basically a more direct youtube where people are closer towards the people that make the content. They are the new kids tv channels. basically.
If you go towards any school they will known most of the populaire youtubers and twitch streamers. ninja was particulaire big with youth that entire schools even here where doing his dances and watching his stream on any media.
However those are the outliers.
People watch it for multiple reasons.
1) They wanna see speedrunners speedrun live to see how they do it, which created in gdq a event that raises every year multiple millions but at the end got infiltrated by SJW's and kinda became a social justice shit hole.
2) They wanna see high skilled players play video games that they often couldn't themselves to see they compete in higher leagues like league of legends ( console gamers wouldn't know this because online gaming other then cod isn't much a thing there ), its massive.
3) back in the day when MMO's where massive, people wanted to see builds and other stuff and see people live how they fought in arena's against other people. To see what they should do and learn how to play really. That's how streaming kinda started. U could ask live questions and they would showcase u how it works without delay of making youtube video's.
4) U are closer towards a famous person u like then on youtube or other media at the time. Lots of kids see youtubers as there new super stars like we saw popstars with music it just shifted.
5) Lots of people watch games that are planning to buy the game or want to first know what the game is without the bullshit of youtube reviews and opinions just pure gameplay.
I get lots of people asking me questions when i stream about the game, which version to buy if there is a better game or another game like that. U are the go to person to inform people and it gives you something to do besides playing the game.
6) Makes every game social, even single player games that would otherwise be just straight up a death enviroment like assassin creed odyssey. Now people join and interact and talk about the game. I like that and many other people do.
7) U can do races against eachother which makes even non multiplayer games multiplayer.
8) U can make as streamer good money with it if u do it right, that pays for your entire hobby or even more.
9) It can get you recruited into a E sports team that basically are the modern sports of the youth, that makes you big bucks. And is interesting because of it.
10) It's interesting to see how people play the game or maybe play the game different then you do.
Ninja was massive but already started to die down on twitch with 10k viewers at the end, so the move for him made complete sense. However ninja was good in creating himself as brand, he was well spoken, knew what to say and what not to say. And the most famous streamer on the planet with that. He was the perfect spokesman for streaming community's.
Getting him was a no brainer for any streaming platform. It was also a no brainer for that guy to cash in 20m a year without any effort.
As twitch is growing massively and already makes over a billion from donations and commercials which is going to jump up next year by 30%, it makes sense to drop some good cash on the people that make that platform.
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