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From the streets.

We can't quite bring you inside the halls of the LA Convention Center just yet, but if you happened to be here in Los Angeles, and were strolling down South Figueroa street, here's a little bit of what you might see.On the side of the Staples Center, there's a huge billboard for Sony's "Playing...

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We can't quite bring you inside the halls of the LA Convention Center just yet, but if you happened to be here in Los Angeles, and were strolling down South Figueroa street, here's a little bit of what you might see.

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On the side of the Staples Center, there's a huge billboard for Sony's "Playing Beyond' campaign.


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E3, now with TVs.


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The entrance to West Hall, where Sony, Nintendo, and GameSpot all live.

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And the Entrance to South Hall, which houses Microsoft, as well as most of the large 3rd party publishers.

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