YouTube Star MrBeast Nears $100 Million Prime Video Deal For Competition Series - Report

MrBeast, or James "Jimmy" Donaldson, is reportedly on the verge of finalizing a deal with Prime Video, estimated at around $100 million. Puck News has disclosed that the YouTube personality plans to launch a competition series on the streaming platform, although the specific focus of the show remains undisclosed.

This move aligns with the ongoing trend of digital influencers exploring opportunities beyond their online origins. In a departure from conventional release strategies, the initial episode of MrBeast's competition series is anticipated to debut on his YouTube channel before becoming available on Prime Video. This approach underscores the evolving dynamics between online platforms and streaming services, enabling content creators to leverage their existing fan base while also venturing into mainstream entertainment.

The reported agreement marks a significant step for MrBeast, recognized as the most-subscribed individual on YouTube with 233 million subscribers. MrBeast, known for philanthropic efforts and attention-grabbing stunts, has recently expanded his portfolio by making cameos in three animated films in 2023, including titles like Teenage Mutant Ninja Turtles: Mutant Mayhem, Under the Boardwalk, and Migration.

As Prime Video works to solidify its position in the streaming market, MrBeast's collaboration brings diversity to the platform's content offerings. The streaming service has recently premiered original projects such as Saltburn and Foe, with upcoming releases like The Underdoggs, a sports comedy featuring Snoop Dogg.