Rent first. Wait to purchase used or from the Bargain Bin.
Second is the AI. I know that the AI is supposed to be difficult. I have been playing racing games and have more virtual miles under my belt than Jeremy Clarkson testing exotic cars, but this AI is the most psychotic that I have ever driven. I am including Indianapolis 500 in this. The AI in Indianapolis 500 is easier and race cleaner than the AI in Hot Pursuit.
Third is the alleged Customization. There are decals. 15 pages of them. There are a fair selection, but there a lot of redesigns. Not a good sign. Was hoping for more original content. You have to select from factory colors only, no custom colors at all.
Fourth is Car selection. There are a great deal of cars in this game, but you have to unlock virtually ALL of the cars that are decent or better. I do enjoy a challenge, but come on. I was hoping to start off with a car that performs better than my large American made sedan.
Overall Review:
AI: 1
Graphics: 3
Gameplay: 3
Car Selection: 5
In conclusion, this game is on the fast track to the bargain bin faster than the Bugatti Veyron is on the track. If you buy this game, like me, you are bonkers. Exient, I give you a ranking of 1 for execution as well as effort. It will be a long time before I even consider purchasing another game developed by you. Thanks, EA for farming it out. Not. In short, if you want to play Need for Speed and have cops chase you, play Undercover.